The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,335 Kia Optima EX | |||||||
Difference: $2,055 | |||||||
Lowest Total Invoice: $28,266 Kia Optima EX | |||||||
Difference: $1,411 | |||||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Base Price | $25,440 | $30,990 | $35,210 | $26,855 | $36,090 | $25,920 | $29,205 |
Base Invoice | $23,755 | $28,752 | $32,743 | $25,023 | $33,481 | $23,948 | $26,904 |
Universal garage door opener | 350 | 350 | 350 | 350 | 350 | ||
Premium Package | 3,600 | ||||||
Cargo net | 50 | 50 | 50 | 50 | 50 | ||
Launch Edition | 2,900 | ||||||
SX Base Package | 3,085 | ||||||
Interior Power Package | 295 | ||||||
Interior Convenience Group | 650 | ||||||
Traction control | 195 | 195 | |||||
Satellite radio | 195 | 195 | |||||
Heated front seats | 240 | ||||||
Leather seating surfaces | 895 | ||||||
Navigation system | 1,995 | 1,995 | |||||
Obstacle detection, rear | 295 | ||||||
Sunroof | 960 | 960 | |||||
Limited Convenience Group | 475 | ||||||
Universal garage door opener | 291 | 291 | 291 | 291 | 291 | ||
Premium Package | 3,283 | ||||||
Cargo net | 42 | 42 | 42 | 42 | 42 | ||
Launch Edition | 2,665 | ||||||
SX Base Package | 2,842 | ||||||
Interior Power Package | 257 | ||||||
Interior Convenience Group | 566 | ||||||
Traction control | 170 | 170 | |||||
Satellite radio | 170 | 170 | |||||
Heated front seats | 209 | ||||||
Leather seating surfaces | 779 | ||||||
Navigation system | 1,736 | 1,736 | |||||
Obstacle detection, rear | 257 | ||||||
Sunroof | 835 | 835 | |||||
Limited Convenience Group | 413 | ||||||
Options (change) | 4,000 | 400 | 400 | 6,385 | 400 | 5,720 | 3,820 |
Options (change) | 3,616 | 333 | 333 | 5,840 | 333 | 4,979 | 3,324 |
Destination | 895 | 895 | 895 | 895 | 895 | 750 | 750 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 | 0 |
Total Price | $30,335 | $32,285 | $31,586 | $34,135 | $37,385 | $32,390 | $33,775 |
Total Invoice | $28,266 | $29,980 | $29,052 | $31,758 | $34,709 | $29,677 | $30,978 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $3,485 | |||||||
TrueDelta Adjusted Invoice Difference: $2,761 | |||||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 203hp V6 | 203hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | CVT | CVT |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | 630, 10 | 630, 10 | ?, 4 | ?, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 215/65-17 | 225/60-18 |
Total Price | $30,335 | $32,285 | $31,586 | $34,135 | $37,385 | $32,390 | $33,775 |
Adjustments for Features | -2,565 | -300 | 0 | -4,390 | -6,665 | -1,135 | -1,775 |
Feature-Adjusted Total Price | $27,770 | $31,985 | $31,586 | $29,745 | $30,720 | $31,255 | $32,000 |
Cost Above Minimum | $0 | $4,215 | $3,816 | $1,975 | $2,950 | $0 | $745 |
Total Invoice | $28,266 | $29,980 | $29,052 | $31,758 | $34,709 | $29,677 | $30,978 |
Adjustments for Features | -2,390 | -279 | 0 | -4,084 | -6,188 | -1,040 | -1,628 |
Feature-Adjusted Total Invoice | $25,876 | $29,701 | $29,052 | $27,674 | $28,521 | $28,637 | $29,350 |
Cost Above Minimum | $0 | $3,825 | $3,176 | $1,798 | $2,645 | $0 | $713 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Freestyle | Freestyle |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | SEL | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon | 4dr Wagon |
Transmission and Drivetrain | |||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
CVT | $1000 | $1000 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
Adaptive cruise control, all-speed | $850 | ||||||
Cruise control | $150 | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | $100 | ||
Keyless entry keypad | $50 | $50 | |||||
Power-adjustable pedals | $125 | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | ||
Sunshades, second row | $125 | $125 | |||||
Tilt steering wheel, manual | $150 | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
Around view cameras | $500 | ||||||
Automatic braking, high-speed or partial | $200 | ||||||
Automatic braking, low-speed | $200 | ||||||
Blind spot warning system | $200 | $200 | $200 | ||||
Brake assist | $50 | $50 | $50 | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||||
Forward collision warning | $200 | ||||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | ||
Lane departure warning | $200 | ||||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | ||
Rearview camera | $200 | $200 | $200 | $200 | |||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||||
Stability control | $400 | $400 | $400 | $400 | $400 | ||
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
Cargo Management | |||||||
Cargo mat | $40 | $40 | $40 | ||||
Cargo net | $40 | $40 | $40 | $40 | $40 | $40 | |
Roof rails | $250 | $250 | |||||
Second-row high console | $250 | ||||||
Climate Control | |||||||
Rear wiper | $175 | $175 | |||||
Engine / Motor | |||||||
10 kWh battery pack | $0 | ||||||
3.3 kW onboard charger | $0 | ||||||
Automatic start / stop | $150 | $150 | |||||
Exterior | |||||||
Active grille shutters | $0 | $0 | |||||
Body kit | $0 | $0 | |||||
Bodyside cladding | $350 | $350 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||||
Deep-tinted rear windows | $275 | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||||
Rear spoiler | $200 | $200 | |||||
Sunroof | $900 | $900 | |||||
Wheel-lip moldings | $75 | $75 | |||||
Infotainment | |||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | ||
Aux input | $50 | $50 | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | ||
CD changer, in-dash | $325 | $325 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | |||
Traffic information | $25 | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
Wireless charging station | $75 | ||||||
Instruments, Lights, and Mirrors | |||||||
Approach detection | $25 | $25 | $25 | ||||
Auto-dimming headlights | $200 | ||||||
Detailed driving style feedback | $100 | $100 | |||||
Fog lights | $125 | $125 | |||||
Large energy flow and fuel economy display | $25 | $25 | |||||
LED headlights | $1000 | $1000 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | |||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
Seats and Interior Trim | |||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | ||||
Folding passenger seat | $150 | $150 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | ||||||
Interior trim, special color | $0 | ||||||
Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
Manual height adjuster, passenger seat | $50 | $50 | |||||
Manual lumbar adjuster, driver seat | $50 | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | $50 | |||||
Manual recliner, second row seats | $75 | $75 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | ||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||||
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||||
Stowable third row seats | $600 | $600 | |||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | $200 | ||||
Machined alloy wheels | $350 | $350 | |||||
Performance steering system (optional) | $0 | $0 | |||||
Polished alloy wheels | $350 | ||||||
Sport suspension (upgrade) | $0 | $0 | |||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||||
Total Value of Features | $8,030 | $5,765 | $5,465 | $9,855 | $12,130 | $6,600 | $7,240 |
Value of Feature Adjustments | $2,565 | $300 | $0 | $4,390 | $6,665 | $1,135 | $1,775 |
Value of Feature Adjustments | -2,390 | -279 | 0 | -4,084 | -6,188 | -1,040 | -1,628 |
Model Year | 2017 | 2007 |
Model | Optima | Freestyle |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 110.4 in | 112.9 in |
Length | 191.1 in | 200.1 in |
Width | 73.2 in | 74.9 in |
Height | 57.7 in | 68.3 in |
Curb Weight | 3,220 lb. | 3,960 lb. |
Fuel Capacity | 18.5 gal. | 19.0 gal. |
Row 1 Headroom | 39.8 in | 39.4 in |
Row 1 Shoulder Room | 58.1 in | 58.5 in |
Row 1 Hip Room | 56.0 in | 55.5 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.8 in | 39.4 in |
Row 2 Shoulder Room | 56.4 in | 57.9 in |
Row 2 Hip Room | 56.0 in | 55.8 in |
Row 2 Legroom | 35.6 in | 40.2 in |
Row 3 Headroom | 0.0 in | 38.6 in |
Row 3 Shoulder Room | 0.0 in | 50.8 in |
Row 3 Hip Room | 0.0 in | 45.9 in |
Row 3 Legroom | 0.0 in | 33.3 in |
Cargo Volume, Minimum | 15.9 ft3 | 20.8 ft3 |
Cargo Volume, Behind R2 | 15.9 | 47.9 ft3 |
Cargo Volume, Maximum | 15.9 | 86.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1200 | 34% |
Total Not Requested | 2375 | 66% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 450 | 14% |
Total Not Requested | 2800 | 86% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 750 | 29% |
Total Not Requested | 1850 | 71% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 350 | 74% |
Total Not Requested | 125 | 26% |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Automatic headlights | 125 | Yes |
Fog lights | 125 | No |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | Yes |
MP3-compatible player | 50 | No |
Total Requested | 500 | 57% |
Total Not Requested | 375 | 43% |
Limited Convenience Group | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Power-adjustable pedals | 125 | No |
Cargo net | 40 | Yes |
Total Requested | 390 | 76% |
Total Not Requested | 125 | 24% |