Why the Ford F-150?
Interior styling: The Lariat trim is really sharp. The woodgrain trim, leather captains chairs, and the console shifter really set this truck apart from the lower trim lines. Love the tan leather/dash with silver, black, and woodgrain accents. XLTs are too plain IMO.
Fuel economy: I know this isnt anything impressive compared to some vehicles these days, but I am overall impressed with the fuel economy Im getting from the 5.4L V8. I usually average about 17.5 MPG, not bad at all for a big V8. I personally expected much worse MPG.
Handling: This truck handles extremely well for a pickup of its size. It really feels tight and its fairly nimble as well. Its really enjoyable to drive, much improved over the 93 F-150. Feels like a big car around town and holds its line very well on highways.
Past personal experience: We had a 1993 Ford F-150 in the family for 15 years. It was a rolling legend. It became a part of the family, and we had many more good experiences with it then bad. Hopefully the 2010 will live up to the legacy of the 1993.
Driving position & visibility: Ive driven Silverados and recently a 2011 Ram and the Ford's driving position is much better in my opinion. In the Ford you seem to sit up higher and you have a more commanding feel while driving. Visability is awesome with the optional back-up camer