Why the BMW 3-Series?
Handling: Stiff, sporty, comfortable, hugs the road - what makes a BMW a BMW
Safety & braking: BMW reputation for safety and good braking, not touchy/soft
Dealership practices: Have an amazing mechanic at my dealership; also got a fair price without any fishy practice
Past personal experience: Owned 3 series for 10 years before this purchase - loved my E46
Warranty, scheduled maintenance cost: Four years of maintenance included