Why the Honda Fit?
Color choices: Hard to find Orangeburst color became available.
Fuel economy: Owned less than a week but drive home after purchase was 60 miles and indications are the true mileage will exceed the EPA numbers as it shows 36mpg for half city and half congested freeway travel
Cargo capacity & towing: Rear seat combinations/cofigurations make for plently of storage options and space.
Dealership practices: Found a reasonably honest dealer and established price over the internet and was treated well when finalizing the deal.
Past personal experience: This is 5th Honda owned and my experience has been extremely positive. They are better than a Timex and reliability is super. Never spent anything more than routine maintenance on all of them.