DETROIT, Feb. 16 /PRNewswire/ -- Choosing which car to buy from among the hundreds of models, name plates and pricing structures available in today's crowded marketplace can be both exciting and agonizing. Attempting to compare vehicles and their prices is often a struggle because of differences in how manufacturers bundle features. At the same time, popular reliability information is usually based on outdated annual surveys that don't provide information on each year's new models until the following fall.
That realization provided the inspiration for TrueDelta.com, a faster more personalized way to get fresh, real-world reliability data.
"What we've done is combine technology with aspects of viral marketing in a way that lets us connect with everyday people in real time to compile
timely information that's relevant, accurate and precise," said Michael Karesh, developer of TrueDelta.com.
The result is a new, innovative, grassroots vehicle buyer's website that helps take the guesswork out of making new car purchase decisions by using an online survey tool that can provide initial reliability data as quickly as four months after a new model goes on sale. The information is updated every three months.
"When you're shopping for a new vehicle and are looking for information to help you make the best decision, the last thing you need is stale,
year-old reliability data," said Karesh. "TrueDelta.com offers fresh, timely and accurate data collected from a diverse group of car owners. The
results enable car shoppers to easily compare the reliability of their favorite vehicles and make the most educated purchase possible," he added.
Karesh, who received his Ph.D. from the University of Chicago, has developed a unique program that collects and analyzes reliability data from its panelists -- ordinary consumers -- who become contributors and provide the relevant data based on personal experience. In exchange for their participation TrueDelta gives participants full access to the results free of charge.
Their participation is driving TrueDelta's growth, helping it reach its goal of becoming the most complete vehicle reliability information resource available on the Internet. Like viral marketing companies, TrueDelta relies on a large and growing pool of people who provide data via simple, short online surveys. This panel of vehicle owners is the grassroots heart of TrueDelta's growth and success.
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