Michael Karesh lives in West Bloomfield, Michigan, with his wife and three children.
In 2003, he received a Ph.D. from the University of Chicago. While in Chicago, he worked at the National Opinion Research Center, a leader in the field of survey research. For his doctoral thesis he spent a year-and-a-half inside an automaker studying how and how well it understood consumers when developing new products. (An M.A. thesis studied early research into consumer behavior.) While pursuing the degree he taught consumer behavior and product development at Oakland University. Since 1999, he has contributed auto reviews to Epinions, where he is currently one of two people in charge of the autos section.
Since earning the degree he has continued to care for his children (school, gymnastics, tae-kwan-do, art...) and write reviews, most recently for The Truth About Cars, while developing TrueDelta.
TrueDelta Vehicle Reliability Research
Similarly, TrueDelta will make it far easier to compare the projected reliability of two vehicles. At this point car and truck shoppers must make do with vague, relative ratings or more precise numbers for makes (rather than individual models) that only apply to two limited time periods, at 90 days and three years of ownership. TrueDelta will soon provide far more useful vehicle reliability information.
TrueDelta Fuel Economy Information
Government estimates can be inaccurate. TrueDelta provides real-world fuel economy information tailored to how and where you drive.
Why (Not) This Car?
Usually when people evaluate a car, their reference point is unclear. Are they comparing it to all other vehicles? Just to other vehicles in the same class? With TrueDelta's system, all ratings involve comparisons between two models. So the reference point is clear.
TrueDelta Vehicle Price Comparisons
No other consumer site makes it possible to configure vehicles by selecting features (rather than options) or to compare the prices of two cars equipped to your specifications. And no other site makes it possible to simultaneously configure two vehicles with the same features -- in just seconds. There is no easier way to price one vehicle. And no remotely comparable way to compare the prices of two.
A patent is pending on this portion of the site.